The Evolution of Extra Gum: A Look Back at the Brand’s History

From its humble beginnings as a small, family-owned business to becoming one of the most beloved gum brands in the world, Extra Gum has come a long way. With its iconic packaging and catchy commercials, Extra Gum has become an iconic part of our culture. But how did it get to where it is today? Let’s take a look back at the history of Extra Gum and see how it evolved over time.

The Extra Gum Origin Story

Extra gum was first introduced in 1984 by Wrigley Company, which had been founded in 1891 by William Wrigley Jr. Wrigley was initially known for its popular chewing gum brands such as Juicy Fruit and Spearmint. However, in 1984, the company decided to launch a brand new product — Extra Gum. This marked a major shift for the company as they now had two different types of gum on the market.

 

Extra Gum In The 90s & Beyond

In 1991, Extra Gum began using television to advertise their product with their famous commercial featuring a young man giving his girlfriend an extra piece of gum as she leaves for college. This commercial quickly became one of the most recognizable ads on television and helped propel Extra Gum into becoming one of the top-selling gums in America. The brand continued to grow throughout the 90s with more memorable commercials and innovative packaging designs that set it apart from other gums on the market.

In 2007, Wrigley launched a campaign to promote “the art of sharing” with their new “Share an Extra Moment” tagline and a series of commercials featuring couples sharing moments together while enjoying Extra gum. In 2009, they released their first-ever interactive website which allowed users to create custom messages and share them with friends via email or text message. Since then, they have continued to innovate with new flavors and packaging designs that keep customers coming back for more.

Why Is Extra Gum So Popular?

Blog Introduction: Extra gum has become a staple in many households, but why? What makes this sugar-free gum so different from the rest? It turns out, there are several reasons why Extra gum has been so successful. Let’s dive into the sweet success of Extra gum and find out what sets it apart from other types of gum.

The Variety of Flavors

Extra offers a wide variety of flavors, giving consumers lots of options when selecting a piece of gum. From watermelon to peppermint, Extra has something for everyone. They also offer an assortment pack with multiple flavor options. This allows consumers to sample different flavors until they find the one that suits them best.

Long-Lasting Flavor

Extra gum is also known for its long-lasting flavor. This means that you can enjoy your piece of gum for longer than with other brands before needing to switch it out for a new one. This is great for those who want to savor their favorite flavor without having to constantly buy more gum. Plus, it means fewer pieces of chewed up gum laying around!

Shareable Packaging

Extra gum has done an excellent job at creating shareable packaging that appeals to both adults and children alike. Their iconic yellow packs have become popular among kids and adults alike, making it easy to identify an Extra treat even from afar. The packaging also features fun designs that make sharing even more enjoyable.

So why is Extra Gum so popular?

By providing delicious flavors, long-lasting flavor, and shareable packaging, they have set themselves apart from other gums on the market and created a product that people love—which is why we keep coming back for more! With their unique approach to marketing and innovative products, it's no wonder that Extra Gum has become such a big hit!

Today, after more than 35 years on the market, Extra remains one of America’s favorite chewing gums thanks to its iconic branding and clever marketing campaigns that have kept it relevant for generations. From its humble beginnings as a small family business to becoming an international powerhouse, Extra has come a long way since 1984—and there’s no telling where they will go next! Whether you're looking for some quick refreshment or just want something sweet to share with your loved ones—Extra is always there when you need it! That's why we love this classic brand!